Who will serve as honorary parade marshals at the 2025 Whoop-Up Days Parade

Whoop-Up Days is less than two weeks away and the Lethbridge and District Exhibition named this year's parade marshals to kick things off.

We now know who will serve as honorary parade marshals at the 2025 Whoop-Up Days Parade.

Officials announced Wednesday the Morris family, owners of Gas King, will take on the task.

“We’re very honored to be included in such an elite group of past parade marshals,” said Gas King president Brent Morris, who founded the company in 1985 with his father Don.

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Since its founding, Gas King has grown to include seven locations in Lethbridge, Picture Butte and Medicine Hat.

The company has also been a supporter of Whoop-Up Days since 2001.

“When we were approached about 25 years ago about selling tickets, we were very happy to do that – and we’ve been doing that ever since,” Morris said.

This theme of this year’s parade is “hometown heroes”

While making the announcement, officials with the Lethbridge and District Exhibition (LDE) said they felt the Morris family shows what it means to be community leaders.

“When we started to evaluate who met the criteria, one of the names that jumped to mind for us were the Morris family,” said LDE event development director Paul Kingsmith. “They have been known to us here at Lethbridge and District Exhibition and through Whoop-Up Days for 25 years.”

Morris will be joined by his wife Francesca and children Zachary and Alexa at the parade.

He says it’s an honour for the family, which has spent plenty at Whoop-Up Days over the years.

“I’m from Picture Butte – not too far away – and born in Lethbridge, but I’ve been to the parade many, many times. I’ve been to Whoop-Up Days hundreds of times – well, many times – and went to Whoop Up Days midnight madness as a kid.”

The Whoop-Up Days parade starts at Park Place Mall at 9 a.m. on Tuesday, Aug. 19.